The Highest Paid YouTubers of 2024: Who’s Cashing in Big Time? Ever wonder who’s raking in the big bucks on YouTube these days? The platform has come a long way since its early days of grainy cat videos and teenagers in their bedrooms. Now, YouTubers are building media empires and fortunes that rival traditional celebrities. The top creators today aren’t just making a living from YouTube – they’re making a killing. We’re talking tens of millions of dollars a year from ads, sponsorships, product placements, and other business deals. In 2024, the highest-paid YouTubers are well on their way to billionaire status. Want to know who’s at the top of the YouTube rich list this year and how they built their wildly successful channels? Read on to find out which creators are cashing in big time in 2024. The numbers may just blow your mind.
Ryan Kaji: The 9-Year-Old Millionaire
Ryan Kaji became famous for unboxing toys on YouTube at just 3 years old. Now, at age 9, he’s the highest-paid YouTuber of 2024, earning an incredible $29.5 million last year from his channel Ryan’s World.
Ryan started making YouTube videos in 2015 with the help of his parents. His channel features fun videos of Ryan opening new toys, playing with them and reviewing them for other kids. It’s a simple but winning formula that has gained Ryan’s World over 23 million subscribers and nearly 50 billion views.
The key to Ryan’s success is his relatable and kid-friendly content. His enthusiasm and positivity come through in every video, and kids can see that he’s genuinely having fun. Ryan’s World also frequently features educational videos where Ryan conducts simple science experiments, teaches lessons on things like colors or numbers, or reads children’s books aloud.
Ryan’s World has become a veritable industry. In addition to all the views and ads on his YouTube channel, Ryan has licensing deals for toys, clothing, video games and even a show on Nick Jr. called Ryan’s Mystery Playdate. All this has made the Kaji family very wealthy, but Ryan’s parents make sure to donate a portion of the earnings to children’s charities and causes.
While controversial, Ryan’s young age and immense success have inspired other kids and families to start their own YouTube channels. Still, Ryan’s World remains the standout success story and a testament to the power of kid-focused content. At just 9 years old, Ryan Kaji is well on his way to becoming YouTube’s first billionaire. The future certainly looks bright for this mini media mogul.
MrBeast: Giving Away Millions on YouTube
MrBeast is the YouTube channel of Jimmy Donaldson, an American YouTuber known for his extreme stunts and giveaways. In 2024, his channel became the highest earning channel, bringing in over $54 million.
Donaldson started uploading videos as a teen in 2012, but didn’t gain real popularity until around 2017 when his outrageous stunt videos took off. Some of his most viewed videos are challenges where he does things like “Last To Leave Circle Wins $50,000” or “I Spent 50 Hours Buried Alive.” His over the top style and genuinely likable personality earned him a loyal fan base that now totals over 94 million subscribers.
While Donaldson’s stunts are entertaining, what really sets him apart is his philanthropy. He frequently gives away huge sums of money and lavish prizes to friends, fans, and people in need. In 2024, he started a campaign called #TeamTrees which raised over $23 million to plant trees around the world. Donaldson pledged $1 million of his own money to the cause.
Some wonder how Donaldson funds all these giveaways and donations. The truth is, between sponsorships, brand deals, and ad revenue from his massive viewership, the MrBeast channel brings in tens of millions per year. Donaldson claims he gives away a large portion of what the channel makes, using money that would otherwise just sit in the bank. He says, “I don’t really need [the money] for myself, so I’d rather give it to people who actually need it.”
It’s this extreme generosity and genuine desire to help others that has turned MrBeast into a YouTube legend and role model. While his stunts may be over the top, his huge heart and philanthropic spirit are what really make an impact. At just 26 years old, Donaldson is changing lives and making the world a little better, one video at a time.
Markiplier: Let’s Play Personality Turned Mogul
Markiplier, whose real name is Mark Fischbach, has dominated the Let’s Play landscape on YouTube for years. In 2024, his channel brought in over $16 million, making him the highest-paid YouTuber for the third year in a row. How did he do it? By turning his gaming passion into a media empire.
Mark started uploading Let’s Play videos, where people record themselves playing video games, in 2012. His energetic and over-the-top personality quickly gained him a loyal fanbase, especially in the horror game genre. Fast forward to today, and his channel has over 25 million subscribers and over 15 billion views.While Mark still uploads Let’s Play videos regularly, he has expanded into comedy sketches, animations, podcasts, merchandise, live tours, and more. His dedicated fans, who call themselves “Markiplites,” eagerly consume all his new content and products.
Some of Mark’s most popular video series are “Five Nights at Freddy’s,” “Amnesia: The Dark Descent,” and “Happy Wheels.” In them, viewers can enjoy Mark’s hilarious reactions and running commentary as he plays through scary and absurd games.
Outside of YouTube, Mark co-founded Cloak, a clothing brand for gamers and creators, in 2017. He also regularly goes on live comedy tours, with his “You’re Welcome” tour in 2023 selling over 200,000 tickets across North America. And in an interesting turn of events, Mark starred as himself in 2022’s action-comedy film “Markiplier: The Movie.” While other YouTubers have struggled to find success beyond the platform, Markiplier serves as the blueprint for turning internet fame into a multimedia empire and fortune. At just 35 years old, Mark has built an entertainment company that taps into the passions of gaming, comedy, and internet culture. His enthusiastic and entrepreneurial spirit has allowed him to diversify his content and capitalize on his success, making him the undisputed king of YouTube.
Jake Paul: Controversial Star Raking in Views
Jake Paul is one of YouTube’s most controversial creators. While his prank videos and over-the-top antics have garnered millions of views and an enormous fanbase, they’ve also frequently landed him in hot water. Still, the 23-year-old Ohio native is laughing all the way to the bank, earning an estimated $17.5 million in 2024 and ranking as YouTube’s 4th highest-paid star.
Paul first gained fame on the now-defunct video app Vine, building up over 5 million followers with his 6-second comedy sketches and pranks. When Vine shut down, Paul transitioned to YouTube, where his channel now has over 20 million subscribers. His vlogs showcasing his lavish lifestyle, relationships, and crazy adventures rack up millions of views per video.
However, Paul’s escapades often cross the line and get him into trouble. In 2017, he was fired from Disney Channel show Bizaardvark amid controversies over his reckless behavior and nuisance to his neighbors. His 2018 prank involving a mock suicide victim in Japan’s Aokigahara “suicide forest” led to widespread backlash and temporary suspension from YouTube.
Still, Paul’s predominantly Gen Z fanbase remains fiercely loyal. His merchandising line earns over $40 million per year, and his 2018 boxing match versus British YouTuber KSI set the record for the largest non-professional boxing match of all time. While Paul may be a problematic fave, as long as he continues pushing boundaries for entertainment, the views and dollars-will likely keep pouring in.
Love him or hate him, Jake Paul’s impact on YouTube culture is undeniable. His over the top videos and public image have influenced countless other YouTubers and set the standard for what it means to be a successful influencer in today’s digital age. As long as Paul stays at the forefront of YouTube’s new wave of entertainment, he’ll remain one of the platform’s most bankable stars.
PewDiePie: The Solo Gamer Who Started It All
PewDiePie, whose real name is Felix Kjellberg, is a Swedish YouTuber known for his Let’s Play videos and comedic style. He started posting gaming videos in 2010 and quickly gained popularity, becoming the most subscribed YouTuber in 2013. Even today, PewDiePie remains the most followed individual YouTube creator.
PewDiePie is best known for his Let’s Play gaming videos, where viewers can watch him play through various video games with his humorous and often over-the-top commentary. Some of his most popular series have been on horror and action-adventure games like Amnesia: The Dark Descent, The Last of Us, and Beyond: Two Souls. His videos are casual, comedic, and appeal to a wide range of viewers, regardless of their familiarity with gaming.
Though PewDiePie began as a gamer, his content has expanded to include vlogs, reactions, movie and show reviews, and more. He frequently features other YouTube creators on his channel through collabs and shout outs. His style of humor and commentary has inspired many other YouTubers.
PewDiePie’s massive popularity and viewership allow him to make an estimated $15-20 million per year, primarily through YouTube’s ad revenue sharing program, brand sponsorships, and his clothing line. Though controversial at times, PewDiePie has become a YouTube icon and influencer. His lasting impact on gaming, comedy content, and YouTube culture is undeniable. Love him or hate him, PewDiePie revolutionized what it means to be an online creator and built an entertainment empire from his passion for gaming, humor, and community.
So there you have it, the top earners on YouTube this year. While the amounts these creators are making may seem astronomical, their success is a testament to the power of following your passions, working hard at your craft, and building a loyal community. Sure, not everyone can reach the heights of PewDiePie or Dude Perfect, but that shouldn’t stop you from creating content you care about and sharing it with the world. You never know, with enough dedication and persistence, you too could someday find your way onto a list like this. For now, the best thing you can do is start that channel, post your first video, and get to work building your audience. The future is unwritten, The Highest Paid YouTubers of 2024: Who’s Cashing in Big Time?